Sketches, experiments, notes, failures. Written up in one pass while auditing the project set, so they share a date. Every one is anchored to something checkable in a real build — including the ones where what I found was my own mistake.
- Entries
- 10
- Types
- 8
- Latest
- Aug 26, 2026
- Status
- Ongoing
010
FAILURE
The sitemap that shipped pointing at localhost
One hundred and twelve canonical URLs, every one of them addressed to a development server that only exists on one laptop.
· Logged · Deployment · SEO · Failure modes
009
NOTE
The strongest proof on the page renders as zero
A count-up statistics band is a decoration wrapped around the most load-bearing content on the page.
· Open · Motion · Progressive enhancement · Evidence
008
RESEARCH
How to leave a platform without leaving your rankings
The expensive part of a migration is never the storefront. It is the addresses.
· Applied · Commerce · Migration · SEO
007
FIELD NOTE
Two domains, one site, no canonical
An organization competing against itself for its own name, byte for byte.
· Reported · SEO · Configuration · Audit
006
BUILD
The kid is a user too
Building a working arcade game into a retail site, because the person who decides is not the person who pays.
· Shipped · Interaction · Retail · Audience
005
EXPERIMENT
Telling people not to call you
Putting a revenue floor on the consultation path, twice, on purpose.
· Shipped · Positioning · Conversion · Professional services
004
DESIGN
Why I stopped putting icon cards on trade sites
Three cards with three line icons is a way of appearing to answer a question.
· Standing rule · Art direction · Trades · Copy
003
FIELD NOTE
Two numbers, same page, both confident
One thousand-plus projects completed in the statistics band. Three thousand four hundred and fifty-seven a section later.
· Reported · Copy · Evidence · Audit
002
QUESTION
What does an llms.txt actually buy you?
A file with no specification, no enforcement, and a plausible reason to ship anyway.
· Open · AI · Discovery · Open question
001
FIELD NOTE
The gallery with no gallery
For a visual trade, the portfolio page is the only page that cannot be skipped.
· Reported · Trades · Content · Priorities