The gallery with no gallery
Reported
Trades · Content · Priorities
For a visual trade, the portfolio page is the only page that cannot be skipped.
A deck builder’s gallery is not a section of the site. It is the sales call. Everything else — the values block, the service area, the process steps — exists to get someone there.
The page in question has a hero, a heading that reads ‘our work’, and a call to action asking whether you like what you see. Between them there are no photographs.
It is worth being blunt about the ranking here, because it cuts against the instinct of everyone who builds sites for a living. Five well-shot completed builds would do more for that business than a redesign, a rewrite, a search campaign, or anything else available to it. The most valuable deliverable was a photographer.