Pricing a trade out of the bidding wars.
- Client
- Eremos Decks & Porches
- Industry
- Custom deck and porch construction
- Engagement
- Client work
- Status
- Live
- Role
- Design
- Stack
- Next.js, Static generation
02
Problem
An owner-operated deck builder competing on lead-generation platforms where the only visible variable is price.
03
Insight
The escape from price competition is vocabulary. Architectural language and a single, fast quote path change who calls and what they expect to pay.
04
Execution
Five routes, a values block built on owner-led work and straight answers, a stated service area, and one conversion path with a twenty-four-hour response commitment.
Routes
5
Observed in build
Square feet built
10,000+
Published by client
The client publishes its own figures: 10,000+ square feet built and 50+ clients. Self-reported, and labeled as such — their own site also states both “five-plus years” and “since 2020”, which do not agree with each other.
Reflection
The gallery is the problem. For a visual trade it is the first page anyone clicks, and it currently carries a heading and a call to action with no project photographs behind them. Five well-shot builds would do more for this business than any other change available.